Everyone has heard about how image visualization helps to achieve goals in various fields. This fact is confirmed by scientific research. Today we will talk about: “What is project visualization? And how does it affect sales?”
A project for the construction or reconstruction of an object consists of text and graphic parts. The text block contains a description and argumentation of planning, architectural, engineering solutions, selected materials, and requirements for the work to be performed. The graphic section contains drawings, diagrams and tables. During the contracting process, this information is transmitted to the customer in an electronic document.
During visualization, textual data is converted into a 3D graphic form. The main purpose of this work is to visualize how the future object will look like during reconstruction or construction, or after their completion.
Project visualization is used for the following purposes:
-In the design of the architectural and urban planning solution of the object.
-For approval of reconstruction or redevelopment.
-To obtain a building permit
-To equip and approve the lighting system.
-For facade works, to coordinate the color scheme of the building.
Interim and final visualization results may be required in the course of the project:
For the customer, who often does not understand the design details and architectural solutions. But the visualized image of the object will help the customer to study all the details of the design and make corrections.
Investors who need to finance the construction of the facility.
Contractors who can use visual models to see the upcoming scope of work.
Engineers and architects – thanks to the visual model, they can evaluate the right choice of solutions and make corrections.
Visualization in the final version is provided after the project is ready and accurately conveys its content.
Visualizer and visualization programs.
A visualizer is a specialist who develops graphics and 3D modeling of objects. The architect and designer have basic knowledge of visualization. But the visualizer is responsible for providing the final computer graphics and models. The specialist works with programs and editors: 3dsMax, V-Ray, Photoshop and others. During 3d modeling, the visualizer works with textures, cameras, and light.
The modern market is represented by many different programs for building and visualizing a model, from professional platforms to free and paid programs. Design organizations work only with programs and applications that allow you to realize all the possibilities of 3D modeling: AutoCAD, ArchiCAD, SketchUp, Artlantis, 3dsMax, V-Ray.
Types and types of visualization in design:
-Building reference marks and structures.
- Interiors and exteriors of structures, buildings, houses.
-Garden and park landscape.
With the help of visualization, you can see a three-dimensional model and evaluate the advantages of design solutions, view the selected element from different angles. For realism, the model is developed with light and shadow, elements in motion.
The project visualization takes place in the following stages:
- Obtaining technical documentation for the visualization of the object, with clear requirements for the result. General visualization or detailed modeling of individual parts. Visualization of the landscape or exterior. The SoW is drawn up according to a ready-made project, or you can order visualization together with the design.
- Transfer of source data and materials.
For example, construction plans, sections, structural plans, and reference grades. Results of geological and engineering assessments at the site. Drawings, diagrams, videos and photographs. Sketches, graphic solutions.
Modeling in specialized programs.
First, all the necessary data is entered, then the future model is built. The texture and texture of the object, its lighting and shadows are worked out in detail.
Visualization affects sales, the customer gets an accurate picture of the building and an exclusive opportunity to explore the interior and exterior of the building. The finished rendering of the project perfectly conveys the color scheme, selection of decor, and lighting style. The client has an idea of their future home, garden or new office space.